Marnye Hall
marnyehall@gmail.com
linkedin.com/in/marnyehall
SUMMARY:
Highly organized strategic marketer. Superior at developing client
relationships. Expert at creating engaging content. Experienced at leveraging
social media to increase consumer engagement.
PROFESSIONAL
EXPERIENCE:
Maudes Media 2014-
Present
Founder
Project managed video production for creating digital media content
Developed targeted media plans for awareness campaigns
Coached PHD students on interview skills
Wrote press releases
Turner Broadcasting
2013-Present
CNN Creative Marketing
Writer/Producer
Wrote and
produced daily topical promos for Erin
Burnett OutFront and Anderson Cooper
360
Successfully pitched
and produced innovative promo concepts for CNN in-house documentaries and
interview exclusives
Managed video
shoots on location with key talent for the This
is CNN branding project
Wrote engaging
copy for integrated promotion that was used in on-air pop up ads, talent reads
and in the “TV box” on CNN.com
Mentored new and
seasoned staff on CNN production process
Rough-cut promos
using Final Cut Pro
Turner Broadcasting 2008-2013
CNN On-Air Promotion, Campaign
Development
Writer/Producer
Created and
managed multi-platform international promotional campaign for CNN Heroes, a CNN
network initiative focused on telling stories about the impact of nonprofits
worldwide
Developed and
pitched promotion campaigns to senior network management
Wrote and
produced video content focused on CNN branding initiatives for client outreach
Organized and supervised
video and still shoots with CNN talent for Television Critics Association and
Upfront presentations
Supervised
rough-cut, composite and audio edit sessions.
Turner Broadcasting 2005-2008
CNN On-Air Promotions
Associate Producer
Strategically
conducted video searches using an online database to select media for CNN
promotions and public service announcements
Organized and
conducted company on-camera interviews for internal use
Turner Broadcasting 2001-2004
CNN Newsource
Writer/Producer
Crafted script
copy for local, national and international news stories distributed to more
than 800 Newsource affiliates
COMMUNITY
EXPERIENCE:
World Association of Girl Guides and Girl
Scouts 2014
Western Hemisphere Region
Writer/Producer/Photographer/Editor
Produced, shot,
wrote and edited short film promoting regional initiatives through the words of
Girl Scouts and Girl Guides from the Western Hemisphere
Film played in
plenary at the 35th World Association of Girl Guides and Girl Scouts
World Conference in Hong Kong, China
Developed and
produced webinars on governance topics for Caribbean volunteers
Girl Scouts of Greater Atlanta, Inc. 2014-
Present
Marketing and Communications Committee Member
Active member of the Storytelling subcommittee aimed at advancing strategic priorities to raise awareness of Girl
Scouts with key stakeholders
Girl Scouts of Greater Atlanta, Inc . 2004-
Present
Volunteer Editor/Marketing Manager- Lime
Green Giraffe
limegreengiraffe.org
Coached
teenagers in the creation of their own online magazine for their peers
Edited content
for website
Managed
marketing campaigns though key social media platforms including Twitter
(@GiGiLGG), Instagram (@GiGiLGG) and Facebook
Managed
migration from print publication to digital platform
Project managed
the redesign of the website in February 2015
Created
marketing materials including flyers to increase girl participation in events
Developed “learn
by doing” workshops for teen staff
EDUCATION:
BS. Butler
University
Telecommunication
Arts and French Language
HONORS:
2013 Promax
Finalist: Special Event Campaign using Multiple Media
CNN Heroes 2012
Writer/Producer
2010 Promax
Finalist: Holiday/Special Promo
CNN Heroes
Writer/Producer
2010 Promax
Finalist: Best Work Never Seen
CNN.com Giants
Writer/Producer
2010 CINE:
Commercials and On-Air Promotion
Search for the
Truth Image Spot: 30
Associate
Producer
Thanks Badge:
Girl Scouts of the USA adult volunteer recognition for exceptional services
that benefits the entire Girl Scout movement
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